Yahasubkuchhai

An advertising copy, or ad copy, or just copy, is text from of an advertising message aimed at catching the attention, and persuading the prospective buyer to make purchase, all with in a short span of few seconds.   Steps of Advertising Copy Target the customers Grab the interest of reader's Consider the medium for your ad copy Focus on specific benefits Differentiate your business from the competition Tell customers what action you want them to take  Good quality of Advertising copy It should be simple Capable of holding the reader attention Memorizing value True Suggestive Conviction values Educate the people         Advertising Effectiveness Advertising effectiveness pertains to how well a company's advertising accomplishes the intended.  Small company use many different statistics or metrics to measures their advertising effectiveness.      Evaluating Advertising Effectiveness ...

" The advertising budget of a business is           typically a subset of.   the larger sales budget   and with in that the marketing budget. "   Steps for budget preparation   1. Obtaining estimates  2. Co-ordinating estimates  3. Communicating budget   4. Implementing the budget plan  5. Reporting interim progress towards budgeted objectives. 

                     Buying Mo tive Buying motive is the reason why the customer purchase the goods. Motive is the driving force behind to purchase the goods.    So motive refers to thought, urge, felling, emotion and drive which make the buyer to react in the form of a decision. Motivation explain the behavior of the buyer why they are going to buy a goods.                      Buying Motive 1. Product buying                 2. Patronage  buying     motive.                                     motive.    * Emotional.                             * Emotional   * Rational.              ...

                Gatekeepers A  gatekeeper  is a person who controls access to something, for example via a city gate. In the late 20th century the term came into metaphorical use, referring to individuals who decide whether a given message will be distributed by a mass medium.