Buying motive

                    Buying Motive

Buying motive is the reason why the customer purchase the goods. Motive is the driving force behind to purchase the goods.    So motive refers to thought, urge, felling, emotion and drive
which make the buyer to react in the form of a decision. Motivation explain the behavior of the buyer why they are going to buy a goods. 

                   Buying Motive

1. Product buying                 2. Patronage  buying
    motive.                                     motive. 
  * Emotional.                             * Emotional
  * Rational.                                 * Rational