Advertising Copy

An advertising copy, or ad copy, or just copy, is text from of an advertising message aimed at catching the attention, and persuading the prospective buyer to make purchase, all with in a short span of few seconds.

Steps of Advertising Copy

Target the customers
Grab the interest of reader's
Consider the medium for your ad copy
Focus on specific benefits
Differentiate your business from the competition
Tell customers what action you want them to take

Good quality of Advertising copy

It should be simple
Capable of holding the reader attention
Memorizing value
True
Suggestive
Conviction values
Educate the people

Advertising Effectiveness

Advertising effectiveness pertains to how well a company's advertising accomplishes the intended. Small company use many different statistics or metrics to measures their advertising effectiveness.

Evaluating Advertising Effectiveness

Share of expenditure > Share of voice > Share of mind and heart > Share of market.

Thankyou…

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